Transformation?

Yesterday I was talking to a lawyer charged with marketing her practice.  She told me that she needed to be doing more marketing activity on social media, specifically mentioning Facebook and LinkedIn. The trouble was that she didn’t really know what she should be doing and even if someone…

Auto-Confirmation Email

Do you sell physical products from a website? Do you send a confirmation email to confirm that the order has been received or is being sent out? Take a look at this rather innovative approach to the auto-confirmation email from Photojojo.  No longer boring, no longer the standard boilerplate text…

17th Century Marketing

It is normally only in hindsight that we can see how basic things were in previous times.  The Triumph Herald my dad drove in the 1970’s would be considered a museum piece these days.  Surgery and medicine in the 17th Century was certainly basic – who fancies volunteering for a…

Purpose of Marketing

I see too much marketing that isn’t marketing, it is noise. Marketing should have a purpose. That purpose, whilst different for every business and possibly different across campaigns should fit within a simple framework. The purpose of this marketing is to {verb 1} the audience into {verb 2}For…

Making or Doing

Making – innovation, creativity, prototyping throwing away and iterating, brainpower, great ideas. Doing – what others have defined, efficiency, low cost, executing on sombody else’s plan. Many things are a mix of making and doing.  If you have discovered (made) a sound, repeatable marketing model then your task is primarily to…