Simple Way to Start Business Model Thinking

What is a business model?  The description of how your business creates, delivers and captures value.  And as readers of this blog will know my favourite way of capturing the business model and then redesigning it is by using Alexander Osterwalder’s “Business Model Canvas”.

But here is a really simple and effective way of getting assumptions about some of the main business model building blocks “out there”, explicit and therefore to more readily understand which are facts (if any) and which are guesses or hypotheses.

Thanks to Giff Constable.

**[Assumptions exercise]( "Assumptions exercise")**
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